About the Founders

Wags was founded by Parvin and Raj, with a vision for offering brilliant coffees, cakes, lunch, dinner and cocktails within a very dog-friendly environment.  

Parvin had a career as a senior technology executive with over 25 years of technical and management experience in Corporate, Legal, Science, Intellectual Property and Tax & Accounting focused on the successful delivery of electronic information, solutions and software.

Raj has over 9 years international experience in the retail industry covering E-Commerce, Catalogue channels and brick and mortar stores in Demand and Merchandise Planning, Inventory Management
 and Distribution strategy for some of the largest and well-known brands in the world like Walmart.com, Williams-Sonoma, Inc and Arcadia Group.

Between them, Parvin and Raj have a broad domestic and international experience having lived and worked in Los Angeles, New York, Silicon Valley, Hyderabad, Switzerland and London. Their dog Cadbury, a rescue puppy from California travelled with them to Switzerland and then London. During their travels, Cadbury was welcome in some of the best hotels, bars and restaurants everywhere in Switzerland and on their short trips to France.

Hence it was incredibly frustrating when they moved to London that most places would not allow dogs.  This led Raj to come up with the idea of opening a dog-friendly coffee bar and restaurant that would serve artisan coffee, cakes and fresh homemade food in a friendly and informal space that would welcome everybody, especially friendly, well socialised dogs.

coffee surbiton

That idea exploded when they had the opportunity to buy a local bar in Surbiton. Both quit their corporate jobs and upon completing refurbishment and re-branding they opened Wags N Tales Coffee Bar Kitchen in mid-November 2016 and haven’t looked back since.

Cadbury was the inspiration behind Wags and you will still find his paw-prints on the entrance ramp!

Please stop by at Wags and come say Hi!


In the two years that Wags has been in business, we have won several awards!

wags awards

Time Out Love London Awards Kingston Upon Thames Borough 2018

Best Brunch spot – Winner

Best coffee/tea house- Winner

Best LGBTQ hangout – Winner

Late night spot – Winner

Best Bar/Pub – Runner up

Time & Leisure 
Winner 2018

Best Coffee/Tea house – Winner

Best customer service – Runner up

Kingston Business Excellence Awards 2018

Best Business for Hospitality and Food Excellence – Winner

Best Independent Retailer of the Year – Winner

Best Marketing Campaign – Winner

Kingston Business Excellence Awards Winner 2017

Time & Leisure Winner 2017